Price: ₹344 - ₹235.00
(as of Sep 27, 2026 10:29:00 UTC – Details)


Maybelline New York’s Volum ‘Express Hypercurl Mascara gives curled eyelashes with a curl lock formula that lasts for up to 18 hours. Available in washable black and waterproof black variants. Just one sweep with the mascara wand helps you get lashes that have spectacular volume and thickness. The Hypercurl formula in the mascara works to achieve a dual effect: it instantly builds 3 times the volume in your lashes and helps curl them, giving you thick, curly lashes that look ultra-glam. Ophthalmologist tested and suitable to wear with contact lenses.
Is Discontinued By Manufacturer ‏ : ‎ No
Product Dimensions ‏ : ‎ 2 x 2 x 11 cm; 18.14 g
Date First Available ‏ : ‎ 12 August 2013
Manufacturer ‏ : ‎ Yichang Tianmei International Cosmetic Limited Company
ASIN ‏ : ‎ B008KH5258
Item model number ‏ : ‎ HCMWS001-10
Country of Origin ‏ : ‎ China
Manufacturer ‏ : ‎ Yichang Tianmei International Cosmetic Limited Company, Yichang Tianmi International Cosmetics Co., Ltd., 443000, No. 18 Xihu Road, Xiling Economic Developing Zone, Yichang, China, Phone: 022 2498 3000
Packer ‏ : ‎ L’Oreal India Private Limited, A-Wing, 8th Floor, Marathon Futurex,N.M Joshi Marg, Lower Parel, Mumbai- 400013, Phone: 022 2498 3000
Importer ‏ : ‎ L’Oreal India Private Limited, A-Wing, 8th Floor, Marathon Futurex,N.M Joshi Marg, Lower Parel, Mumbai- 400013, Phone: 022 2498 3000
Item Weight ‏ : ‎ 18.1 g
Item Dimensions LxWxH ‏ : ‎ 20 x 20 x 110 Millimeters
Net Quantity ‏ : ‎ 9.2 Milliliters
Included Components ‏ : ‎ Mascara
Generic Name ‏ : ‎ Mascara
Best Sellers Rank: #221 in Beauty (See Top 100 in Beauty) #1 in Mascaras
Customer Reviews: 4.2 4.2 out of 5 stars (15,873) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Easy to apply mascara that provides curled and volumized lashes, Everyday wear
Lashes look 75% more curled, Buildable colour and volume, Wax coats lashes from root to tips
Start at the base of your lashes with the wand and slowly drag the wand upwards in a zig-zag motion. Do not let mascara dry in between coats.
Special bristles coat every lash from root to tip, Unique anti-clump applicator brush that separates each lash while curling them
Contents: 1x Maybelline Hypercurl Mascara, Curls Lashes, Highly Pigmented Colour, Long-lasting, Washable, Shade: Black 9.2ml
Customers give positive feedback about the mascara’s quality, effectiveness, and appearance, noting it gives a good curl and makes eyes more attractive. Moreover, the product is easy to remove with water, and one customer mentions it provides a volumizing and curling effect. However, customers disagree on the smudge resistance, with some reporting it doesn’t smudge while others say it causes clumps. Additionally, opinions on value are mixed, with some finding it beats expensive alternatives while others say it’s not worth the price.