Definedge Securities, a fintech and brokerage firm, has raised ₹22 crore in a pre-series A funding round which saw participation from existing backers Nitin Agarwal and D Prasad, alongside new investors Anant Jain and Sachin Kasera.
The investment follows the company’s first institutional and angel round, which closed in November 2025.
Definedge will deploy the fresh capital across margin funding, marketing and distribution, product development in AI and automation, and its technology, service and operational infrastructure.
The company also plans to scale its flagship platforms, including Zone, Opstra, Algostra and Momentify.
Founded by Prashant Shah and Rajesh Badiye, Definedge began as a product-led investor education and market analysis business before expanding into full-service broking. The company now operates a suite of more than 14 platforms covering options analytics, technical analysis, algorithmic trading, systematic investing and investor education.
“We didn’t begin with a brokerage license; we began by building trust, knowledge and community,” said Prashant Shah, co-founder and CEO, Definedge. “Our mission is to democratize access to professional-grade trading tools and education for Indian traders and investors.”
The company’s primary users are what it describes as power traders and investors, including active and sophisticated market participants. Its Opstra platform is used by derivatives traders, while Momentify is aimed at long-term investors looking to automate systematic investment strategies.
Momentify has crossed ₹1,000 crore in assets under management in roughly 15 months, with Definedge targeting ₹5,000 crore in AUM through the platform over the next 24 months. The company also plans to scale its Gurukul investor-learning ecosystem for retail participants.
Momentify allows users to build and backtest investment strategies and deploy them for automated portfolio management. Algostra, meanwhile, is designed to automate trading strategies across intraday and positional strategies, including those involving derivatives. Both products are integrated into Definedge’s broader ecosystem.
Shah said the decision to raise external capital after years of being bootstrapped was driven partly by demand for margin trading facilities, which requires a stronger balance sheet, and partly by the company’s plans to begin investing in marketing after building its customer base organically.
Definedge has opened around 60,000 demat accounts over the last 15 months, with the acquisition taking place organically without spending on marketing. The company’s overall user base has grown 125 per cent over the last 14 months and 10x over the last 36 months.
The company’s revenue currently comes from three broad streams: brokerage income, subscriptions for premium products and its education business. Brokerage has become the largest revenue stream, while the education vertical includes webinars, seminars and online courses.
Education and community-building remain an important part of Definedge’s customer acquisition strategy.
The company is also looking to take its technology beyond India. Definedge is applying for a full GIFT City membership, with an initial plan to make international market data available to Indian investors before exploring ways to offer its products to global users. The company said it is starting with the US market.
AI is another part of the company’s next phase. Shah said the company’s longer-term vision is to bring research, analysis, investing, trading, education and automation into a more connected experience, with AI and automation helping users research ideas, test strategies and follow their investment rules more consistently.
Definedge has also launched an MCP that provides market data along with tools, patterns and indicators through APIs, allowing users to explore the data and build their own systems.
For Anant Jain, the company’s product-led approach was a key factor behind the investment.
“Definedge’s product-first approach stood out to us,” Jain said, pointing to the ability to develop, backtest and deploy momentum strategies through technology. “This democratises investing by enabling informed users to become their own money managers.”